0

Breakthrough Position

Corèle V.: JoURNEY FROM FRANCE TO VIETNAM

 

Luxury French Lingerie Brand is now available in Vietnam.

Corèle is a Luxury and Traditional French Lingerie Brand with a history of nearly 80 years. Corèle is a French brand which has been developed in the very luxury segment in Japan, well-known and trusted at the highest level by the Consumers for 60 years.

Corèle V. is a French lingerie brand developed for medium-high segment in Vietnam by Corèle V. company – a member of Corèle International Group – Top 2 in French lingerie industry. Corèle V. is launched to make a breakthrough in the Vietnamese lingerie fashion industry with premium-quality products that are inspired by the French elegant styles, and at the same time, adapted and dedicated to Vietnamese women.

Corèle V. Collection dedicated to Vietnamese women is created by French designer, Cilia Boes. Ms. Cilia, with many years of experiences in lingerie design, before being the Design Director of Corèle V., had managed the design of Collections for the very luxury French Brand - Christian Dior Global for more than 10 years. During that long time, Ms. Cilia had worked directly and closely with the internationally acclaimed designer John Galliano of Christian Dior Group (France).

With 2017 Spring-Summer Collection, Ms. Cilia has not only planned for a strong French spirit embodied in every piece of design with many delicate, romantic and feminine details, but also reflected the latest international fashion trends that were introduced at the top worldwide fashion week.

 

CORÈLE V. - THE BEST LINGERIE BRAND WITH “PARIS SEXY CHIC” DESIGN IN THE MARKET AND A TREND PIONEER IN THE LINGERIE WORLD

 

 

CORÈLE V.: “FRENCH LINGERIE BRAND FOR VIETNAMESE WOMEN”

 

PIONEERING in “Design of bra shapes that perfectly fit Vietnamese women’s breasts
" The exclusive “V. FIT” Program.

Corèle V. regularly conducted the intensive surveys on thousands of Vietnamese women throughout the country (*) to collect body measurements and obtain the general breasts shapes of Vietnamese women: Corèle V.'s Library of Vietnamese Women Body Measurements

This helps us to design the best bra shapes suitable to each breast shape and to ensure that each Corèle V. product is produced based on the measurements of the Vietnamese women's bodies.

Moreover, to bring the best Fitting service at the stores, Corèle V. has implemented an exclusive program called "V.FIT" through which each Consumer can experience the interesting process of discovering her own beauty and selecting the most perfect lingerie with the professional services at the place “V.FIT” at each store.

This service brings the best comfort in all the long day to the consumers when wearing Corèle-v.'s products, "fitting" to their bodies and magnifying the natural beauty of the women's body.

(*) While other brands in the market are only able to utilize the body measurements of Chinese or Thai women.

Corèle V.: Pioneering in the Stable Best Quality of Lingerie for Vietnamese Women

  • Quality of Raw Materials

Vietnamese customers who have high concerns regarding the material quality of their inner garments can be completely worry-free with Corèle V. products. 

The raw materials of the Corèle V. products have been certified by SCAVI * (also a group member of the French Corèle International group) – the Corporation with nearly 30-year experiences of supplying lingerie to over 50 international leading brands.

SCAVI has the team of experienced experts in the industry from France, Britain and Vietnam that includes Mr. Pierre Fournier (International Sourcing Director) and Ms. Jacqueline Dumphy (International Sourcing Quality Director) who have committed to provide the best-quality materials from France, Spain, Italy and Thailand to Corèle V. All materials have been certified to contain no harmful substances with Oeko-Tex® Certificate of Hohenstein Institute in Germany.

  • Quality of Finished Products

Finished product with perfect quality is another strength of Corèle V., guaranteed by SCAVI’s long-established technical expertise. 

Delicate sewing technique with sharp stitches and standardized number of stiches contribute to enhance the durability, tension, softness and elasticity of the finished products.

(*) Top 10 in the global outsourcing service industry, and being the leading lingerie corporation in Vietnam since 1988. SCAVI is also the French corporation that has largest human resources in Vietnam with 11,000 members.

 

 

CORÈLE V.: “SENSUAL YOU”: “BEING YOURSELF, NATURAL AND SEXY”

 

With the motto “French Lingerie for Vietnamese Women”, Corèle V.'s lingerie is the symbol of elegance, charm, and delicateness inspired by the French spirit of the French top brands.

The luxury of Corèle V.'s lingerie is shown in every detail that is meticulously handled by top French experts in the industry. Corèle V. honors the V of Ao Dai (Vietnam’s traditional long dress) that is secretive, elegant but extremely sexy. Also, the slit evening dresses and V-cut neckline are French women’s favorites. Therefore, letter V of Corèle V., being a gentle reminder of those exquisite slits that symbolize the sexy but chic nature of French-Vietnamese fashion – Paris Sexy Chic – has become a symbol of Corèle V.Collection.

 Corèle V. helps you to express your own individuality = “BECOME YOU”; and exude attractiveness = “SENSUAL”.

“Sensual You”

 “Become you, so sensual you are”

“Become you, so sexy chic you are”

 

 

MARKET POLICY

 

DISTRIBUTION

Corèle V. ensures the best quality with exquisite designs and reasonable prices to bring the plentiful shopping experiences of the women.

With the desire to bring to the Consumers an unforgettable shopping experience, Corèle V.‘s stores are meticulously designed with many details inspired by French style – delicate, romantic and feminine decorations. Whenever visiting Corèle v. Store, the consumers can enjoy the feeling of being lost in a “lingerie boutique” right in the splendid capital Paris, harmonizing with the color range and the odour of lavender which are typically French.

Besides, at any store of Corèle V., consumers are carefully advised how to select products which fit their breasts the best through “V.FIT service” that ensures utmost comfort, healthiness and best suitable styles.

Corèle V. stores are all located at the busiest shopping areas:

  1. 10B Cach Mang Thang 8 – Ward Ben Thanh – Dist. 1 – HCMC
  2. Level 2 – ROBINS Department Store – Crescent Mall – Dist. 7 – HCMC
  3. ViNDS Department Store – Vincom Mega Mall – Thao Dien – Dist. 2 - HCMC

We will continue to open new stores in key cities of Vietnam.

RESPONSIBILITY TOWARDS PARTNERS

Provide maximum help and support in terms of knowledge of the profession (knowledge of the collection, design space, product presentation, services to consumers) so that customers can help consumers choose products with best service.

Help each partner achieve breakthrough in developing and stabilizing their market share with efficiency, thanks to the sustainable competitive advantages of Corèle V., developed by marketing policy, DIFFERENTIATIONS; i.e. collections, selling price to consumers, distribution, and promotion.

SELLING PRICE TO CONSUMERS: APPROPRIATE

COMMUNICATION

In order to convey brand information accurately to consumers, we will work in coordination with international communication agencies to regularly implement appropriate product marketing and communication campaigns.

This policy is to ensure a frequent and complete delivery of messages about the Personality and Differentiations of the brand’s positioning, reflected in the unique Market Policy and added values that Corèle V.'s collections bring to each consumer

 

BLACK FRIDAY - MUA NGAY KẺO LỠ
CÒN 00 : 00 : 00

Hiện tại website chưa có chức năng mua hàng trực tuyến. Vui lòng để lại thông tin liên lạc, chúng tôi sẽ liên hệ đến bạn trong thời gian sớm nhất hoặc đến cửa hàng gần nhất để được tư vấn thêm.